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Don't be evil

" Don't be evil " is the informal corporate [motto] (or slogan) of [Google] , originally suggested by Google employees [Paul Buchheit] and Amit Patel at a meeting. Buchheit, the creator of [Gmail] , said he "wanted something that, once you put it in there, would be hard to take out," adding that the slogan was "also a bit of a jab at a lot of the other companies, especially our competitors, who at the time, in our opinion, were kind of exploiting the users to some extent." However, the official corporate philosophy of Google does not contain the words "Don't be evil". The statement that can be considered nearest to the supposedly 'Don't be evil' motto (so widely circulated by the media) is the 6th point of the 10 point corporate philosophy of Google which says, " You can make money without doing evil. "

"Don't be evil" is said to recognize that large corporations often maximize short-term profits with actions that destroy long-term brand image and competitive position. Supposedly, by instilling a Don't Be Evil culture the corporation establishes a baseline for honest decision-making that disassociates Google from any and all cheating. This in turn can enhance the trust and image of the corporation that outweighs short-term gains from violating the Don't Be Evil principles.

While many companies have [ethical code] s to govern their conduct, Google claims to have made "Don't Be Evil" a central pillar of their identity, and part of their self-proclaimed core values. In 2006, when Google declared their self-censorship move into China, their "Don't be evil" motto was somewhat replaced with an "evil scale" balancing system, allowing smaller evils for a greater good, as explained by CEO [Eric Schmidt] at the time.

Origin of the motto

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