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Google

In March 1999, the company moved its offices to [Palo Alto, California] , home to several other noted [Silicon Valley] technology startups. The next year, against Page and Brin's initial opposition toward an advertising-funded search engine, Google began selling [advertisements] associated with search [keywords] . In order to maintain an uncluttered page design and increase speed, advertisements were solely text-based. Keywords were sold based on a combination of price bids and clickthroughs, with bidding starting at five cents per click. This model of selling keyword advertising was first pioneered by Goto.com, an [Idealab] spin off created by [Bill Gross] . When the company changed names to [Overture Services] , it sued Google over alleged infringements of the company's pay-per-click and bidding patents. Overture Services would later be bought by [Yahoo!] and renamed [Yahoo! Search Marketing] . The case was then settled out of court, with Google agreeing to issue shares of common stock to Yahoo! in exchange for a perpetual license.

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