WikiWAP
World's Largest Encyclopedia On Your Mobile.

WikiWAP

Advertising

Advertising is a form of [communication] intended to [persuade] an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular [brand] . Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the [brand] in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or [new media] such as websites and text messages. Advertising may be placed by an [advertising agency] on behalf of a company or other organization.

Non-commerical advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a [public service announcement] .

In 2007, spending on advertising was estimated at more than $150 billion in the United States and $385 billion worldwide.

History

Pages: 1 2 3 4 5
Next next result set page

HomeMOB logoHomeMOB.com
Best Mobile Sites For Your Mobile Devices.

WikiWAP

» WikiWAP Main.
Back to Top
---
Please help us, spread the word about: HomeMOB.com.